Brand library
Consistency is king when it comes to brand identity. Please follow our guidelines for representing Dialpad, whether in a written or visual capacity, to help preserve the integrity of our brand.
Guidelines & assets
Dialpad name
Dialpad is always capitalized in headlines, titles, and body copy. Please don’t use bi-capitalization (e.g. DialPad) or any other mix of capitalization styles (e.g. DIALpad or DialPAD) when referencing our name.
The only time we present Dialpad in all caps (e.g. DIALPAD) is for eyebrow copy (above headlines) on web pages and collateral. Similarly, the only time we present Dialpad in all lower-case is in reference to our website (e.g. dialpad.com).
Dialpad copy tone
Dialpad’s copy tone is active, friendly, and upbeat. We use plain language and familiar words. We’re brief, concise, and ensure that every word serves a purpose.
Dialpad logos & iconography
Dialpad logos and icons are suited for use on dark, light, and purple backgrounds only. Please don’t alter our logo or icon, or the relationship of its elements, in any way.
Logo usage on dark backgrounds
Logo usage on light backgrounds
Logo usage on purple backgrounds
You can browse all variations of our logos here.
Dialpad color palette
The official Dialpad color palette consists of six solid hues and three gradients. Please reference the following HEX numbers for Dialpad design assets.
Need a media kit?
Visit the Dialpad Press page