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How to build an omnichannel customer journey: An in-depth guide

Ron Stevenson headshot
Ron Stevenson

Senior Product Marketing Manager: CCaaS

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Customer Support + Experience

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👉 Dialpad tip:

You may want to add a “nurture” stage between awareness and acquisition, though this isn’t always necessary. Software companies and businesses that sell high contract-value products or services, in particular, tend to have long nurture stages during which they focus on educating potential customers in order to nudge them toward a purchase.

👉 Dialpad tip:

Chances are, your marketing team has an omnichannel marketing strategy too. If you’re not sure which channels to consider, chat with them—there’s probably a lot of overlap here!

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đź“š Further reading:

Learn more about digital customer engagement use cases.

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Want to provide an omnichannel customer journey?

Book a demo of Dialpad Ai Contact Center to see how it can let your agents manage communications across voice, video, and digital channels. Or, take a self-guided interactive tour of the app on your own first!