6 Gong Alternatives for UK Sales Teams in 2025

If you run a business or manage a sales team, you’ve likely encountered Gong at some point. The platform has benefited from successful marketing campaigns and shares in online communities such as LinkedIn.

While Gong does offer some interesting, advanced capabilities, you might be looking for an alternative or just interested in what else is out there. The good news? There are plenty of excellent Gong alternatives for UK businesses to consider when looking for a sales intelligence solution.

Keep reading to learn about six major Gong software competitors.

What is Gong?

Gong is a revenue intelligence platform that incorporates Ai features. It can record sales conversations from every customer touchpoint, such as calls and web interactions, and then analyses those conversations for insights to help sales teams, well, sell more.

One of the things that Gong can do, which is relatively common among sales intelligence tools, include identifying key topics being discussed, action items, and relationship dynamics. It can also help sales teams identify opportunities and winning plays for future interactions.

Besides coaching and deal execution, Gong also offers forecasting capabilities and built-in strategic initiatives.

But there are a few reasons why businesses might be interested in a different solution.

Why might you want to consider Gong alternatives?

While Gong is a strong sales intelligence solution, there are some potential disadvantages to consider. These may not be dealbreakers for everyone—just things to be aware of.

1. You won’t know what the price is until you talk to a salesperson (or a few salespeople)

You have to fill out a form—and give their sales team your email address—to get a pricing quote from Gong. While SaaS tools usually reserve this requirement for the most expensive Enterprise plan, this is just the basic requirement to get any pricing information from Gong.¹

A quick online search comes up with fees varying widely from hundreds to thousands of pounds per user. If you prefer a platform that offers more transparent pricing, you might want to consider one of the Gong alternatives below..

2. Gong can be expensive

Depending on what features you want, implementing Gong can come at a hefty price. A recent Reddit user reported a quote of $5,000 for Gong’s platform fee and $1,600 per seat². These prices work out at roughly £1,200 per user with a platform fee of over £3,700.

3. You want an omnichannel communication solution

Gong’s call recorder works by joining your video calls and other communications solutions (via integrations) as a meeting attendee.

But what if you want a sales solution that consolidates all your sales conversations—both internal and client-facing—in one place? This requires something more like a contact centre platform that lets sales reps have phone calls, host video meetings and virtual demos, and send team + SMS messages from a single app.

4. You need real-time information

Gong is great at recording interactions so that they’re available for analysis at a later point. Going over a call after the fact can be a good way to assess how things went and what could have been done better.

But even though Gong does provide useful coaching and forecasting insights, it’s focused more on post-call rather than real-time coaching for individual sales reps. For example, if you want an Ai assistant feature that automatically pops up with helpful talking points every time Competitor X’s name comes up in sales calls, you’ll need one of the Gong alternatives below.

How we evaluated these Gong competitors

We’ll get to the best alternatives to Gong in just a few moments, but first, let’s look at how we evaluated each platform in this list.

Features and functionality

Not all platforms are created equal. Some have loads of features, while others take a more simple and focused approach. We selected platforms with a good amount of overlap in capabilities with Gong, while also incorporating other unique features that help sales teams convert more deals.

For example, common sales features that many of these Gong alternatives offer include call recording and transcription. Built-in integrations are also important because they enable reps to connect tools in their tech stack and do less manual data entry.

Ease of use

We also looked for an intuitive user interface and a streamlined user experience when assessing each platform. It should be easy for your sales team to use the app and access insights and data, which is why all of the solutions below have clean, modern interfaces.

(After all, what’s the point of having shiny Ai capabilities if your reps find the platform too clunky to use? You’ll see low adoption rates and a poor return on your investment.)

Customer support

What type of customer support and success channels are available to each Gong competitor? 24/7 customer support is the baseline—live chat support is good, but phone support is better. Learning portals and onboarding resources are also pluses as they help with ramp-up and training, plus they make it easier to do a bit of DIY troubleshooting when necessary.

Value for money

Each Gong alternative has its own pricing structure and package options. The cheapest option is often not the best, and there are other costs to consider besides the price tag. We’ll touch on what to look out for here below.

6 Top Gong alternatives

Let’s examine the top six alternatives to Gong.

1. Dialpad Sell: A holistic sales intelligence platform

Dialpad Sell isn’t just an Ai-powered sales intelligence solution. It’s also an omnichannel communications platform that lets your sales reps make phone calls, have video conferences, and send team + SMS/MMS messages all from a single pane of glass.

But what truly makes Dialpad unique is its Ai, Dialpad Ai, which is trained on over seven billion minutes of business conversations.

Not only can Dialpad Sell record and transcribe conversations in real time with a high level of accuracy, this capability also leads to other unique sales Ai features.

With Dialpad Sell, sales managers and supervisors can tune into live sentiment analysis for all active sales calls and step in when a deal is going downhill.

Dialpad Ai can also automatically search all connected knowledge sources and pull helpful information, links, and documents for sellers when certain keywords or phrases are spoken (by either the prospect or the sales rep).

For example, if someone mentions cost as a concern, an Ai Live Coach will pop up with talking points about how to handle the objection, perhaps by comparing pricing to competitors.

From a management perspective, Ai Scorecards can analyse interactions to assess the performance of sales reps. Use this data to optimise the sales process over time and improve win rates:

Plans and pricing

Dialpad Sell comes with pricing plans to fit every budget.

The Essentials plan starts from £29 per user per month if billed annually. It includes everything you need to connect with your customers and gain live insights to close more opportunities.

More advanced plans with additional Ai capabilities start from £78 per user per month.

What makes it a good Gong alternative?

Dialpad Sell is part of a unified communications ecosystem, with other fully integrated solutions like Dialpad Connect, which gives your team a collaboration platform that lets them make voice calls, have video meetings, and send SMS/MMS + team messages all from a single app.

Best of all, Dialpad’s proprietary Ai is built right into the platform, powering its transcription and other sales intelligence and call analysis features.

2. HubSpot Sales Hub

HubSpot Sales Hub is software that “leverages Ai to build pipelines and close deals.” It’s a part of the well-known HubSpot suite for sales, marketing, and customer support.

HubSpot Sales Hub has an Ai content writer to help reps save time writing emails, sales copy, and social media posts. It also provides insights into email and call tracking. However, you don’t get coaching and real-time analysis of sales calls like with Dialpad Sell.

HubSpot also doesn’t provide any details on how its sales Ai is trained and whether it relies on a third-party platform.³

Plans and pricing

The Sales Hub Professional plan starts from £77 per month per seat if paid upfront annually. If you want sales Ai features like conversation intelligence and recurring revenue tracking, plans start at £135 per month per seat.⁴

What makes it a good Gong alternative?

If you’re already using other HubSpot products, adding Sales Hub to the mix may be easiest. For unified communications with Ai-powered insights, Dialpad is the better option.

3. Outreach

Outreach is a sales execution platform that’s designed to help sales teams build, track, and improve sales outreach workflows.

Outreach comes with predictive Ai for advanced modeling. The sales forecast feature automatically adjusts after new deal data rolls in, while Smart Deal Assist helps your reps understand account risks and when to seize new opportunities.

The platform also helps sellers prioritise and engage the best prospects with personalised interactions.

Plans and pricing

Outreach doesn’t list any pricing on their website. You’ll need to contact the sales team for more information.⁵

What makes it a good Gong alternative?

Outreach works well if you’re looking for a tool to build prospecting and outreach flows, specifically through phone calls and email channels. And while it does have good sales intelligence features, there are better options if you need built-in telephony and other internal communication channels.

4. SalesLoft

SalesLoft markets itself as a “Revenue Orchestration Platform” with an “Ai-powered durable revenue engagement model.” The software comes with features centred around lead and pipeline management—not quite the same stages of the sales process as some of the other Gong alternatives on this list.

SalesLoft’s Rhythm Ai reacts to buyer signals and guides your team to close at the right time. SalesLoft Cadence and a good selection of CRM integrations automate sales workflows so reps can focus on revenue growth.

Plans and pricing

SalesLoft offers two main packages, but unfortunately they do not show the pricing for either plan. You’ll have to contact the sales team to get a quote.⁶

What makes it a good Gong alternative?

SalesLoft presents a different UI than Gong with many similar revenue intelligence and operational management features. You might find it comes at a lower price as well, but since neither provides pricing, you’ll have to talk to their salespeople to find out.

5. Pipedrive

Pipedrive is a CRM built to help you monitor your sales pipeline and manage deals. It comes with Ai capabilities to automate sales workflows such as the ability to trigger personalised prospecting emails and moving deals through the pipeline.

Its CRM product allows you to track relationships for current and potential customers and shorten sales cycles. Pipedrive has real-time sales reporting but its AI sales assistant feature is more for post-call rather than real-time insights.⁷

A Kanban-style dashboard makes it easy to visualise and customise your pipeline. The Pipedrive app marketplace has several integrations, including Zapier, HubSpot, Trello, and Dialpad.

Plans and pricing

If you need Ai-powered sales automation, the cheapest Pipedrive plan starts from about £38 per seat per month.⁸

What makes it a good Gong alternative?

Go with Pipedrive if you need a CRM for relationship management with a few more advanced features. If you want real-time sentiment analysis and pop-up Ai assistance to guide sellers live on calls, go with a solution like Dialpad Sell.

6. Avoma

Avoma is a revenue intelligence platform with an Ai meeting assistant and revenue intelligence features. Use the app to schedule meetings and set agendas. Once in session, meetings are recorded and transcribed automatically with Ai note-taking.

Managers can also create sales playlists from real-life deals for training purposes and use the scorecard feature to rate rep performance.

But while Avoma does come with conversation analytics features that sound very similar to those of other Gong alternatives above, like Dialpad Sell and Outreach, it’s important to note they’re not using a proprietary business LLM—they’re simply using ChatGPT 4.0.⁹

Plans and pricing

Avoma suggests its Business plan for revenue teams, which is priced in USD at $79 per user per month when billed annually.¹⁰ This works out at approximately £59 per user per month.

What makes it a good Gong alternative?

Go with Avoma if scheduling sales meetings and a lower price tag are more important.

What’s the best Gong alternative for your business?

Gong has come a long way to become one of the leaders in revenue intelligence, with post-meeting analytics that help sales teams improve tactics and identify opportunities.

But its pricing can be a major obstacle to overcome. Even if you have the budget, you also have to consider your sales team real-time needs when it comes to conversational insights and real-time coaching.

Dialpad Sell provides a robust platform that produces conversational insights to help your team win right now, along with unified communications features that allow sellers to manage all of their external and internal communications in a single pane of glass.

Contact our team for a custom demo and to learn more about Dialpad Sell.

¹ gong.io/pricing/
² reddit.com/r/sales/comments/1euoh95/gongio_pricing_structure/
³ https://www.hubspot.com/products/conversation-intelligence
⁴hubspot.com/pricing/sales/enterprise?hubs_content=www.hubspot.com%2Fproducts%2Fsales&hubs_content-cta=nav-pricing&term=annual
⁵outreach.io/pricing#view-packages
⁶salesloft.com/pricing
⁷pipedrive.com/en/features/ai-sales-assistant
⁸https://www.pipedrive.com/en/pricing
⁹http://avoma.com/blog/v3-launch-generative-ai-gpt4
¹⁰avoma.com/pricing