Call centre outsourcing: Everything you need to know

Most company milestones are positive—the day of your first sale, first hire, first repeat client.

But sometimes, they’re a bit more stressful. Like the day when your business has grown so much that it receives too many support requests for its internal teams to manage.

Don’t worry: there are solutions available. It just means it’s time to start thinking about scaling up. This is where contact or call centre outsourcing can help.

You don’t have to be a huge business conglomerate or established company to consider business process outsourcing (BPO). Anyone that’s struggling to meet the challenge of providing cost-effective customer support (and at some point, that’s likely to be every business) can benefit from an outsourcing solution.You’ve probably called some London numbers and been greeted by a friendly scouse or Scottish voice before, right?

Whether you’re a startup, small business, or experienced entrepreneur, contact or call centre outsourcing will allow you to focus your energy and resources on the goods or services that your company specialises in.

By instantly expanding your workforce, an outsourced call centre provides a productive and profit-maximising customer care solution.

Let’s take a closer look at what call centre outsourcing is, how it works, and how it can help your business.

What is contact or call centre outsourcing?

Simply put, call centre outsourcing involves contracting a team of agents that work outside of your company.

It helps your business prioritise what’s important (not that customer support isn’t, of course) by freeing up your workforce to supply the services it’s best at. Meanwhile, a proficient and high-quality team of call centre agents will handle the rest.

You wouldn’t attempt to install your office’s electrical circuits by yourself (we hope—that’d just be dangerous!), so why try to provide other services that an expert with years of experience can do better?

Call centre outsourcing can improve the customer experience by optimising your business’s functionality in key areas. As part of business process outsourcing, call centre services can provide a range of resources from customer service to help desk support, technical support, human resources, marketing, talent acquisition, finance (customer billing/AR/procurement), appointment setting, and telemarketing.

Wherever your company needs to lower costs or improve quality of service, an outsourced contact or call centre can help.

And choosing a good cloud communication platform to handle your call centre solutions will make it easier for you to manage both inbound customer interactions and outbound interactions like sales and services.

For example, with Dialpad Ai Contact Centre, agents can handle calls from anywhere on their desktop or mobile phones—while still showing the company's phone number:

How does outsourcing work?

Contact centre outsourcing services work to minimise your organisation’s costs but maximise profits, all while maintaining and often improving customer satisfaction. (Sounds like a win-win.)

The outsourcing solution you choose will depend on your own business expectations, objectives, and goals. Before picking a service, assess your expectations and make sure you’re choosing an outsourcer that can cater to your unique business needs.

Say you’re looking to offload your company’s entire customer engagement departments. You’ll want to delegate customer calls in a flexible way to suit your personal workflow and SLA requirements.

Outsourcing works best when it can be tailored to your needs—while following the call centre trends that users have come to expect.

A quick case study in contact centre outsourcing

For PadSplit, their ideal call centre operation had to have the ability to record calls, have multiple agents staffing phone lines (both internally and at their new third-party contact centre), and integrate a phone tree with several phone numbers.

They also needed to manage an outsourced team in the Philippines from their domestic USA headquarters. They used Dialpad Ai Contact Centre to manage all of this, and one of the features they found particularly useful was reporting.

Here, the PadSplit team could constantly track metrics around how their third-party contact centre was performing and make sure their outsourced agents were keeping up with their domestic centre. They could manage multiple contact centre teams from one dashboard in Dialpad (see that little dropdown in the top left that toggles between contact centre teams?):

Their supervisors also used Dialpad’s sentiment analysis feature to identify whether a live call was going south—in real time:

And because Dialpad’s artificial intelligence, Dialpad Ai, transcribes calls live, these supervisors could read the transcripts for calls in real time before deciding whether they needed to jump in to help.

5 benefits of outsourced call centres

There are numerous benefits to outsourcing your contact centres and other support services. After all, there's a reason Alexander Graham Bell hired a telephone operator mere days after his invention made its first call. Telephones are managed best when they are outsourced to someone else!

If you outsource contact centres, these are just some of the improvements you’ll see:

1. It’s cost-effective

Outsourcing to a provider that specialises in high quality customer service operations is an excellent way to enhance your brand image and service capabilities—and minimise costs at the same time.

In-house teams can contribute greatly to your company’s administrative costs with the additional expenses involved in recruiting agents, hiring office space, and paying the required employee salary with benefits. Using offshore call centres (or even those based in cheaper UK cities) can be one way to control costs and free up essential capital for investment elsewhere.

2. It can improve your speed to answer and handle time

An in-house contact centre can never match the output of call centre outsourcing services. Top call centre outsourcing companies will have huge talent pools of capable agents, ready to handle customer queries with a faster average speed of answering and handling time.

Whether you’re looking for agents to assist with tech support or respond to social media queries, transferring these services to a more experienced team can improve engagement efficiency and increase the likelihood of customer retention.

Specifically, call routing is a simple, but effective way to improve the speed with which your team picks up calls. In Dialpad Ai Contact Centre, you can see a heat map of how quickly phone calls are being picked up:

With Dialpad, you can also customise your call routing in minutes with easy-to-set routing rules. All your incoming calls will pass through a routing engine and you can pick their final destination from a range of options.

For example, you can route calls to agents that have been idle the longest, to a specific team member, or to a specialised department. This means that your callers will always reach the best agent to answer their query:

3. It can help with quality of service

The primary benefit of outsourcing your contact centres to a capable third party is that you’re getting a qualified team that has the best and most specialised skills to help your customers.

If your in-house team doesn’t have the skillset to offer this kind of dedicated support, outsourcing can provide these resources at the flip of a switch.

For example, if you’re running a healthcare service, an outsourcing company can supply a team of trained nurses ready to respond to questions at a moment’s notice. Similarly, with financial services, outsourcing can provide on-hand experts in areas like money transfer, payments, and credit card transactions.This is particularly useful if you’re expanding globally, and need people who are up to date on local regulations.

When outsourcing your call centres, think about using a provider that offers remote training features. For example, Dialpad allows both agents and supervisors to shadow each other on calls, and supervisors especially can get a clear birds’ eye view of all live calls, the hold queue, agents’ statuses, and more—in one place.

4. It provides easier monitoring and analysis

Monitoring the quality of calls and collecting analytics are essential features for any contact centre.

If you have outsourced agents, it’s especially helpful to have real-time metrics and call analytics so you can keep a close eye on how they’re performing and how you can help them.

Services you can outsource

Whether you work at a small business or enterprise, you can easily scale by outsourcing things like call centre services.

Here are some ideas for what you could be outsourcing:

Inbound and outbound call solutions

You can outsource all types of customer contact, including both inbound and outbound call solutions. Customer service that supports multi-channel communication methods through a contact centre will meet a wider variety of client needs.

Workloads vary between inbound and outbound services, and you can choose to outsource either or both. An inbound call centre typically focuses on customer service. By contrast, outbound call centre services often focus on sales and must achieve practical targets in this area.

With Dialpad, you can create a cloud contact centre in literally two or three clicks, and easily assign various agents between inbound and outbound centres:

All you have to do is navigate to your Admin settings > Departments > Assigned Operators & Phones. From here, you can add people from your team with ease just by entering their email addresses.

(To make sure call handling is delegated most promptly and efficiently, each department can also be handled by multiple operators.)

Marketing

Telemarketing

Few companies have substantial enough resources to cover an ongoing and successful telemarketing campaign. If telemarketing is the right approach for your business, outsourcing can sometimes be the most viable solution, especially when dealing with large call volumes.

Lead generation

Lead generation focuses on creating demand and provoking consumer interest. Here, you need to identify the most likely prospects for future purchases.

Generating demand is made easier by following call patterns and collecting relevant sales call data and reporting. The right contact centre solution can help you track specific data, identify keywords, and perform sentiment analysis.

This will help you identify new consumer needs—and produce better targeted campaigns.

Technical support

Need to take the burden off your in-house staff? Employ a company that specialises in support services to provide your technical support. Often, these experts will answer questions at a faster rate because they already have all the tools necessary for the job.

(This also means that your business saves the money that it would have had to spend on employee training and exams that require constant renewal with market trends.)

3 best practices for managing an outsourced contact centre

Once you’ve decided to outsource a business function, you have to manage your contact centre successfully to take full advantage of the benefits of outsourcing.

Here are some best practices for managing your new contact centre:

1. Prioritise technology

CRM

Manage your contact centre through a platform that integrates with customer relationship management software (CRM). This will allow your agents to have a cleaner, more streamlined workflow.

For example, Dialpad Ai Contact Centre integrates with CRMs like Salesforce and HubSpot so that agents can do things like have phone calls—right inside their CRM dashboard. Like this:

Performance monitoring

When your services are provided off-premises, you’ll need a way to make sure that quality is maintained and the approach to sales or customer support is consistent from agent to agent.

Dialpad Ai makes it easy for contact centre supervisors to monitor calls in real time. From the dashboard, you can view your agents’ live calls in progress. If a supervisor sees that the sentiment is negative, they can view the real-time transcript of the call to see what’s going on:

A communication solution

A well-maintained, seamless, and efficient communication solution will make sure that your agents are effectively resolving customer concerns and are properly prepared and trained for the job at hand.

Technically, you could use any old phone system or solution that lets agents take phone calls and respond to online requests or questions. But that’s just the bare minimum. A really good communication solution will allow you to consolidate all these channels in one place, help with coaching and training, reduce operating expenses—and more.

For example, being able to add and remove agents from a contact centre in seconds rather than days or weeks will allow your business to be flexible, no matter what changes come up.

2. Clearly illustrate all processes and workflows

Whatever service your contact centre is providing, it is vital to stay organised when handling a significant volume of calls and messages. Help your agents maintain a structure to their workflows—it can keep errors to a minimum and allow for updates to be added with ease.

3. Keep the most important issues in-house

Ultimately, call centre outsourcing will free up your time and resources for the most critical issues and opportunities—but only if you implement a call centre solution that suits your unique business model. For example, you could offer support on primary issues from your domestic hub and outsource more basic or common queries to offshore sites.

Call routing can help you customise the process by choosing which calls go to which agents. With Dialpad, it's easy to bring intelligent call routing to your contact centre.

Not only does it have different routing options to choose from, it also stands apart from competitors for ease of use and customisability. It takes just a few clicks to change a call’s direction:

Call centre outsourcing could be your key to a top-notch customer experience

Whatever you choose to outsource, whether it's a whole department or part of an existing in-house service, the most important thing is it shouldn't affect your customers' perception of your service.

With expanded workforces can come communication difficulties. If you opt for outsourcing, you'll need a cloud communication platform that can make sure you’re benefiting from all the advantages that outsourced call centres can provide.