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Business phone system installation: Must-knows and the “gotchas” to avoid

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Max Noxon

Solution Architect

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Work from Anywhere

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New phone system installation used to mean a massive headache for UK businesses. It may have meant new phone line installation (and dealing with BT), loads of new hardware, and your business being out of touch with contacts and customers for days.

Fortunately, times have changed. Thanks to developing technology, particularly in the area of IP telephony, new phone system installation and deployment can now be spectacularly simple.

In fact, some systems hardly involve any “installation” at all. In place of getting a phone line installed, hooking up those desk phones, and the rest, you can just download an app and get started.

4 things you have to do, no matter what type of phone system your business is installing

Whether you opt for traditional PBX (Private Branch Exchange), cloud PBX, or a UCaaS (Unified Communications as as Service) solution, there are some key steps you’ll have to take regardless:

1. Do your research

First up is the research phase. There are lots of small business phone services on the market.

There are a few potential requirements which every service provider should offer basic functionality like conference calls, voicemail, call forwarding:

  • Is your business using other tools, like Google Calendar, Microsoft 365, Salesforce, and so on? If so, your new phone system or unified communications platform should have integrations with these tools.

Do you or your employees need to be able to work remotely? If so, you’ll want a softphone app that lets you use your phone system on your computer or mobile. Dialpad, for example, lets you make phone calls from Android, iOS, PC, and Mac devices while protecting your personal number—just choose your business phone number from the dropdown to display it in the caller ID:

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  • How easy is it to set up voicemail? A voicemail service, like call routing or an auto attendant, is a pretty basic feature that every business phone system should come with. And most do. But not all of them are actually easy to use.For example, can you upload and record a voicemail or auto attendant greeting? What’s that process like? What about accessing your missed calls and messages? Is there transcription for calls and voicemail? These are just a few things to look out for when it comes to a lot of this “basic” functionality. The actual user experience tends to vary widely.

2. Try out a few business communication systems

Most VoIP (Voice over Internet Protocol) phone systems and UCaaS platforms will have free trials that you can sign up for to test drive those solutions. Take advantage of them.

Everyone says they have “advanced features”, but the best way to figure out if a business phone system is the right fit for your team is to try it out for yourself. Whether it’s through a free trial or a product demo, you’ve got options depending on how hands-on you want to be.

So, sign up for a few products, make some calls, set up a call flow with an auto attendant and a ring group, then compare that experience with your current system and the other ones you’re testing. This is especially important if you have older IP phones and analogue phones in your offices.

4. Pay attention to pricing

Beyond the initial price per user, there are a few other considerations and potential “gotchas” to keep in mind.

For example, some virtual phone systems aren’t easy to set up—which means you’d need extra IT resources or customer support to onboard your company to the new phone system.

Toll and per-minute charges are often skipped in the sales and quoting process. You need to understand how much you’re using and paying for today (on your existing system) and what the cost difference would be with a new provider.

Each VoIP provider and UCaaS solution is different. Some charge for customer support, others include it for free. Most charge you extra for call recordings, a few will include it at no extra cost. Dialpad, for instance, includes call recordings (along with other business phone essentials like call transfers, routing, and more) in even the most basic plan, and it’s super easy to use.

You can turn call recording on and off right from your meeting screen:

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Generally though, the most advanced features will be available in the more expensive pricing packages. One of the benefits of a cloud solution is you don’t need hardware or expensive installation services (beyond a Wi-Fi router). Typically, you can just download an app and start working from anywhere.

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Why small businesses in the UK should think beyond phone systems

At Dialpad, we’ve been seeing more and more businesses—especially small business owners in the UK and around the world—move away from phone systems to their more versatile cousins: unified communications platforms.

And from talking to customers, there seems to be a few reasons for that:

With UCaaS, you get all your business communications in one place

What’s important to note here is that even though VoIP business phone systems are more modern and flexible than old PBX systems, they’re still arguably a step behind in terms of functionality.

Specifically, with UCaaS, you don’t just get phone calls—you can also do video conferencing, SMS/MMS and instant messaging, and more, all on one platform.

From an installation perspective, there’s an indirect benefit here: Because you’re getting all of this in one app, you only have to get it set up once. You don’t have to pay for (and manage) a bunch of disparate tools. For example, Dialpad is designed to do exactly that.

UCaaS is still compatible with regular desk phones

Some offices, for example, have a reception area or huddle rooms and just need to have a phone or two. You can have that flexibility with UCaaS. It’s another big advantage compared to traditional business phone services. If you wanted to, you could get rid of all your desk phones—but you don’t have to.

Dialpad, for example, allows you to blend desk phones and softphones that work across computers and mobile phones. You can take business calls from any device you want.

You can add on an integrated contact centre platform if you want to

This is important—you need to have a communications platform that serves your needs today, but also has enough flexibility to conform to whatever you might throw at it.

If your business has a customer support, sales, or other type of call centre team, you might need a VoIP call centre solution if they’re handling a high volume of calls or messages:

Listen in on Call sentiment analysis blog size v2
👉 Quick note on call centers vs contact centers:

“Call centre” software has mostly evolved to become “contact centre” software today, mainly because companies aren’t just handling customer calls anymore—people are reaching out through social media channels, live chat, and more. Because of this, many businesses and software providers have expanded to cover these channels too.

With Dialpad, you can easily add a contact centre to your business phone system—and yes, it works on the mobile app, too, so your agents can work from anywhere.

Do you need to add digital engagement? Web chat? Facebook Messenger? Twitter? WhatsApp? UCaaS providers like Dialpad have all of this available to you, when you need it.

With a basic small business phone system, it’s usually harder to scale up and add new functionality like this as you grow. And if you anticipate needing to hire a bigger team in a different city or country, this will be even more important to pay attention to.

Dialpad, for instance, lets you onboard new employees and get them set up with a VoIP number—remotely, in minutes.

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And with its unique split cloud architecture and global voice network, Dialpad can give you excellent call quality almost anywhere in the world.

You can integrate with other software

Using other software or tools like a CRM or project management platform? Modern UCaaS solutions tend to have lots of integrations that help you minimise repetitive data entry and other low-value tasks.

Dialpad, for instance, also has an API if you want to build a custom integration with a more niche tool.

With UCaaS, you can get more analytics and insights

When you’re choosing a new phone system, think about what kind of data will be useful for your team. Do you want to see how many incoming calls you’re getting a day? What about missed calls or abandoned calls? Hold times and call volume patterns?

With Dialpad’s unified communications platform, you can see all of that data right inside your online dashboard at your fingertips:

Screenshot of a heatmap showing call volume patterns and average speed to answer in the Dialpad contact center

You don’t have to contact a support team or wait hours or days for them to pull that information for you.

How much does business phone line installation cost in the UK?

Generally, it depends on the service provider. And this is one of the biggest reasons—alongside the fact that the UK PSTN is being phased out—why small businesses especially are moving away from landlines and toward cloud or VoIP services. It’s just more cost-effective.

With cloud-based business phone systems and UCaaS solutions, there aren’t any “installation” costs (unless you have a very complicated setup or you’re a global enterprise with hundreds of offices around the world).

With Dialpad, for instance, there are three pricing plans—Standard, Pro, and Enterprise—starting at a monthly cost of £12 per user, per month.

As long as you have an internet connection, you’re good to go start making phone calls, no need to shell out on traditional phone line installation.

Here are some of the main costs to consider:

  • Phone hardware - Does your office still need a desk phone or two? Maybe you work somewhere where one physical phone is still desirable, but a softphone app will broadly suffice for internal communications.

  • Setup and installation fees - Again, this should be zero for most businesses unless you have an especially complicated setup that needs to be carried over, but these costs can almost always be negotiated.

  • Your monthly or annual subscription cost - Most UCaaS and VoIP providers will have the option to pay by month or annually, and usually, it’ll be cheaper to be on an annual plan.

Rethink business phone system installations

Lucky for us, hardware expenses and hidden fees are mostly a thing of the past.

With many VoIP and UCaaS providers, you can easily add a phone line without needing copper wires and landlines (not to mention get much more advanced features and work-from-anywhere flexibility).

Whether you’re working at a small business serving a local community in the UK or as part of a global team, Dialpad can make it easier to handle both internal and external business communications over an internet connection. Phone calls, video conferencing, messaging—you can do all of it without having to toggle back and forth between different windows and tabs

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