Sales cycles: How to close deals faster

Meredith Moore

Director of Sales Development at Dialpad

👉 Dialpad tip:

Keep in mind that every company and industry can have their own unique sales cycles, and what worked for you at one company a few years ago may not look like the same sales process now.

Screenshot of Real-time Assist (RTA) cards in Dialpad, created by admins to automatically guide contact center agents during calls

Screenshot of Dialpad Ai suggesting BANT sales playbook tasks for a rep in real time

👉 Side-note:

Folded into this process is lead qualification. Your reps have to be able to filter out the bad leads from the good ones. Sometimes, that won’t be apparent until they’ve actually spoken to the prospect or had a discovery call. (Maybe they don’t have the right decision maker or the buying process is tricky because they have a strict Finance team.) This is why your reps have to be skilled in qualifying leads—it’ll impact their conversion rates later.