What is outbound lead generation? A detailed guide

There’s also “demand generation,” which is a different concept for another blog post. Unlike outbound lead generation, it typically falls under the responsibilities of the marketers on your team.

Another type of outbound referral is when you call a prospect and they tell you they aren’t the right person—but tells you who to speak with. This is a type of referral that many people forget about: a referral that someone at your target company gives you.