4 tips on how to successfully scale a business (from 4 real-life companies)
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What does scaling a business mean?
Even though some people think "scaling up" is just a buzzword, it's a necessary step that growing startups have to take.
And it does have a real meaning: it’s when you equip your business to handle increased demand without incurring extra expenses. Basically, when you're scaling up, it means you're bringing more money with less effort.
It’s about responding to growth, and adjusting your business model accordingly. Google is probably one of the most famous examples of a company that scaled successfully, as it generated lots of new customers with little additional investment.
The differences between scaling and growing a business
People often use “scale” and “growth” interchangeably, but although they’re related, they are actually two different things.
Growing a business means increasing revenue, but you're likely also using more resources (such as hiring more staff to deal with more customers or try to win more prospects).
Scaling is when revenue increases without a substantial increase in costs, meaning you can support further growth—you could look at it as a more sustainable way of growing.
👉 Dialpad tip:
You've probably heard of the term "hypergrowth." That’s where many early-stage companies fall apart—because they don’t have the processes in place for sustainable growth, and they run out of cash.
👉 Dialpad tip:
If you’re struggling with a large volume of calls, Dialpad’s smart routing and auto attendant features can make a big difference.
From adding licenses to provisioning users, Dialpad is just easy.
Francisco Veloz
IT Manager at Outdoor Voices
Within 30 minutes of speaking to Dialpad, our first operator was providing service to our customers. Within 3 hours, seven operators were up and running without any training… We can grow painlessly on Dialpad and have a reliable system that allows us to be a virtual company.
Ian Smith
IT Manager at Enova
The biggest driver was the sheer list of countries—the fact that we could expand where we were going to expand and Dialpad basically had it all. The long list of countries we had expanded to and intended to expand to in 2020 was all there.
Randy Tanenhaus
IT Manager at ClassPass
👉 Dialpad tip:
The Dialpad for Startups program is designed specially to help you scale in a manageable way, with startup-exclusive discounts on a business communications platform with a built-in phone system.
Because of Dialpad and Salesforce, our team is able to pack up our laptops and continue providing the 7-time Stevie Award-winning service no matter where we are… We’re saving roughly $3,000 a year.
Jeff White
CRO at Rocket Matter
👉 Dialpad tip:
And of course, don’t forget about your marketing. If you’re scaling, you likely are doing okay on a few channels, but make sure you have a plan for things like social media, webinars, podcasts—you should be aware of whatever channels your customers and prospects are on regularly.
Scaling up and need a good communications platform?
If you need something that can handle phone calls, video conferencing, instant + SMS messaging, and more... Try Dialpad free for 14 days! Signup takes just a few minutes, and you'll be set up with a virtual phone number too. Or, take a self-guided tour of the app first!