Customer service automation: Everything you need to know

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Any topics or common issues that you expect will need help from a human rep should have an option to quickly escalate the chatbot conversation to an agent through live chat, a video call, or a phone call. Never set up a process where customers go through a lengthy chatbot Q&A or IVR tree only to come up empty-handed.

Chatbots aren’t just for businesses with deep pockets either—they’re especially useful for startups and small businesses because they tend to end up being a very cost-effective form of customer support.